First and foremost the word awareness would feature:
- awareness about oneself and one's actions, even when plans are made through others, from flight tickets, buying presents to reserving accommodation;
- awareness of the cultural, social economical and environmental aspects of the country of destination;
- awareness of the options and choices open to one.
This is what we call responsible tourism: an ethical and conscious way of travelling which ensures that we treat the country of destination, it's people and culture with respect, and lend our aid when possible.
A way of travelling that shuns destruction and exploitation and allows us to become carriers of universal principles, justice, aid and tolerance.
Aitr ( Italian association of responsible tourism)